WhatsApp Marketing
Reach opted-in customers on the world's most-used messaging app - with 98% open rates, 3× higher reply rates than email, and AI-powered conversation flows that turn broadcasts into revenue.
98%
WhatsApp message open rate
3-5x
Higher reply rate than email
2B+
Monthly active WhatsApp users
45%
Average click-through rate on WhatsApp campaigns
What is WhatsApp marketing?
The highest-engagement direct marketing channel available to businesses today
WhatsApp marketing is the practice of using WhatsApp to send promotional messages, product announcements, personalised offers, and re-engagement campaigns directly to customers who have opted in to receive them. With 2 billion active users across 180+ countries, WhatsApp is where your customers already spend hours every day — making it the most direct marketing channel available.
Unlike email (which averages 20% open rates), WhatsApp messages are opened by 95–98% of recipients - usually within minutes. Businesses that add WhatsApp to their marketing stack typically see 3–5× higher engagement than equivalent email campaigns.
Effective WhatsApp marketing requires the WhatsApp Business API - the official Meta gateway that enables bulk sending, template campaigns, and integration with AI chatbots for automated reply handling. TextNow provides API access as a Meta-approved Business Solution Provider (BSP), with a full campaign builder built on top.
WhatsApp marketing features
Everything you need to build, send, and optimise WhatsApp marketing campaigns at scale
Broadcast campaigns at scale
Send promotional messages, product launches, and re-engagement campaigns to unlimited opted-in contacts via WhatsApp Business API. Schedule sends, personalise with variables, and track opens and clicks in real time.
WhatsApp template messages
Create and send Meta-approved template messages for outbound marketing outside the 24-hour service window. Rich media support - images, videos, CTAs, and quick reply buttons - for higher engagement.
Conversational marketing flows
Turn one-way broadcasts into two-way conversations. AI chatbots respond instantly to replies, qualify interested leads, and route them to sales - automatically, 24/7.
Audience segmentation
Segment your contact list by industry, purchase history, engagement level, location, or any custom attribute. Send hyper-targeted campaigns that convert - not generic blasts that get blocked.
Campaign analytics
Track delivery rates, open rates, click-through rates, reply rates, and conversions for every WhatsApp campaign. Continuously optimise based on real performance data.
Click-to-WhatsApp ads integration
Connect Facebook and Instagram ad campaigns directly to WhatsApp. Capture leads from ads into a WhatsApp conversation - with instant AI-powered qualification before handoff to sales.
WhatsApp marketing campaign types
From promotional blasts to automated abandonment recovery - use cases across every stage of the customer lifecycle
Promotional campaigns
Send discount codes, flash sale alerts, and limited-time offers to opted-in customers - with 98% open rates compared to 20% for email marketing.
Abandoned cart recovery
Trigger automated WhatsApp messages to customers who left items in their cart. Include product images, a discount incentive, and a direct checkout link. Recover 15–25% of abandoned carts.
Re-engagement campaigns
Win back inactive customers with personalised WhatsApp messages. Segment by last purchase date or inactivity period and send targeted offers that bring them back.
Product launch announcements
Announce new products to your full WhatsApp contact list simultaneously. Rich media support means you can include images, videos, and CTA buttons in the same message.
Loyalty and retention
Send personalised loyalty points updates, reward notifications, and VIP offers via WhatsApp. Customers who feel valued buy more and churn less.
Event and webinar invitations
Invite your audience to webinars, product demos, or in-store events via WhatsApp. Automated reminders reduce no-show rates by up to 40%.
Why use TextNow for WhatsApp marketing?
One platform - API access, campaign builder, AI chatbots, and analytics
Meta-approved BSP
TextNow is an official Meta Business Solution Provider. We handle WhatsApp number registration, Meta business verification, and template message approval - so you get API access without dealing with Meta directly.
No per-message platform fees on broadcasts
TextNow passes through Meta's conversation pricing at transparent rates. Our platform fee covers the inbox, campaign builder, AI Studio, and analytics - no surprise per-message markups on top.
Conversational AI built in
Every WhatsApp campaign reply is handled automatically by your AI chatbot - qualifying leads, answering questions, and routing hot prospects to sales. No extra tools needed.
Full omnichannel inbox
Manage WhatsApp marketing campaign replies alongside Facebook, Instagram, Email, and web chat from one inbox. Your team has full context for every customer across every channel.
WhatsApp marketing - FAQ
Related features and resources
Ready to start WhatsApp marketing?
Get WhatsApp Business API access, build your campaign in minutes, and reach opted-in customers with 98% open rates - starting today.